How to Create an Audience Signal for Your Performance Max Campaigns in Google Ads

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How to Create an Audience Signal for Your Performance Max Campaigns in Google Ads:

1) Navigate to Campaigns and select the PMax campaign you would like to modify

2) Navigate to Asset Groups and select the pen symbol, next to "Signals" for the Asset group you would like to modify

3) Under Audience Signal, create a new Audience

4) Give your Audience a name and select at least one Audience Signal option under "Your Data", "Interests & detailed demographics" and "Demographics"

Keep in mind that an Audience Signal is NOT your targeting. It is a suggestion for the Google Ads algorithm to find the right customers for your business.