NEVER SAY "NO" WHEN THEY ASK YOU TO CUT YOUR COMMISSION- Kevin Ward

When a seller asks you, “Will you cut your commission?" never tell them, "No,” because that’s an immediate form of resistance that keeps the relationship from moving forward.

Keys to Handling the Objection

1. Change the frame from expensive commission to discount results. “I don’t discount my commission because I don’t deliver discount results.” When you use the word "discount," it gives them the idea that a lower commission equals lower value.

Tell them that the reason most agents discount their commission is because they are going out of business. They put their services on sale in a desperate attempt to stay afloat.

It also shows that a discount agent does not value himself enough to stand up for his worth. In the same way, that agent will not fight for his seller, when it comes to negotiating the price on the sale of their home.


2. Never say, "I can't reduce my commission." This tells them that someone else (e.g. your broker) is in control and decides for you. Instead, say, "I don't discount my commission."

This shift in frame is all part of a communication strategy that puts you in a position of certainty, control, and value. You’re in control without creating resistance because you're showing them the benefit that they get from hiring you.

Bottomline: The reason people pay more for you and hire you is because you deliver more value, (which is what sellers really want).

**Get the exact script in the video.

Get instant, and complete access to more winning scripts like this when you preorder your copy of the upcoming book, More YES, More Success (the sequel to The Book of YES). You not only get the complete original Book of YES, but also get live weekly script coaching with Kevin. Go to https://thebookofyes.com/ to get in on this awesome opportunity now.

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Not sure the best way to get started? Follow the simple steps to hit the ground running.

Step #1 – Get The Book of Yes. Get your FREE Copy HERE https://www.thebookofyes.com/. These are the actual real estate scripts Kevin used to sell over 100 home in a year…and are still the best scripts anywhere.

Step #2 - For NEW or ROOKIE Agents: Agent Turbo Launch. https://www.agentturbolaunch.com/

Step #3 - If you’re just starting out or struggling to get going, join Kevin Ward’s Master Path Online Training Program, https://go.yesmasters.com/mp-register

Step #4 - For Full-Time agents who are committed to massive growth in their business and who want to work directly with Kevin Ward, apply for THE BREAKTHROUGH EXPERIENCE https://breakthrough.yesmasters.com/

Step #5 - To hire Kevin as your Coach, find out about your coaching options HERE https://yesmasters.com/

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