How to Conduct Research As a Freelance Brand Designer | Client Brand Design Process

✨ Hello and welcome to the third part of my Client Brand Design series - where we dive into everything to do with one of the MOST important parts of any brand identity design (and project in general) - RESEARCH!

Without strong research, a design can fall flat. If you don’t research the target audience, you don’t know who you’re designing for and you might miss the mark or come off as tone-deaf.
If you don’t ask the right design research questions - you can end up with designs that won’t last the test of time and come off as trendy or fleeting, rather than enduring.

As a fellow freelancer, I understand the challenges of research, especially when many methods require extensive teams and funding. In this video, I explore a variety of practical research techniques and methodologies that anyone can easily execute from the comfort of their own home - and for free!

Join me for a comprehensive introduction to the world of design research, complete with explanations and examples of both quantitative and qualitative research methods. I'll even guide you on creating a solid research plan.

Don't forget to hit that subscribe button to stay tuned for more content coming your way soon!


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📎 Links Mentioned in Video
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Freelancers Research Toolkit and Research Report Template
https://www.gloriacondy.com/shop/

Brand Brief
https://docs.google.com/document/d/19...

Graphic Design Thinking: Beyond Brainstorming - by Ellen Lupton
https://amzn.to/3skJbXI

Visual Research: An Introduction to Research Methods in Graphic Design - by Russell Bestley (Author), Ian Noble (Author)
https://amzn.to/3QN613y


📷 Gear
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Sony Alpha 6500 Camera
https://amzn.to/49i9L4A

Sigma 16mm f1.4 lens
https://amzn.to/3Siv3ZB


📱Socials
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Follow Me On Instagram!
  / gloriamadethis  

Check Out My Website
https://www.gloriacondy.com/


For Design Inquiries, Please E-mail
[email protected]

Remember, each step of the process is crucial in creating a powerful brand for your clients. Thanks for watching, and I'll see you in the next video! Happy designing!