No.14 ~ Types of Advertising Agency | Full service | Interactive | Boutique | In house

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00:00 Intro
00:48 Meaning of Advertising Agency
01:19 Full service Agencies
02:07 Interactive Agency
02:39 Boutique Marketing Agency
03:14 Media buying agencies
04:18 In house Agency

Meaning of Advertising Agency

Whenever an advertiser will get affected the most positive or negative it's the advertising agency that plays the greatest role in creating the impact of the advertisement. In other words, the advertising agency is responsible for the degree of the effectiveness of the advertisement, the outcome of which will make or break the brand.

Types of advertising agencies

1.) Full service Agencies
2.) Interactive Agency
3.) Boutique Marketing Agency
4.) Media buying agencies
5.) In house Agency


1.) Full service Agencies

These are medium or large-sized agencies capable of carrying a complete advertising campaign. The main agency may be helped by many subsidiaries involved in various other related activities like market research, sales promotion, advertising, public relation, media buying, film production, etc. Thus, these agencies are capable of handling all the various related activities of the advertisement from beginning to end.

2.) Interactive Agency

An interactive agency, also recognized as a digital agency. The increasing number of internet users and the development of social networks have significantly increased the need to adapted to current requirements. The interactive agency helps the company, by providing creative services, focused mainly on the online world.

3.) Boutique Marketing Agency

A boutique marketing agency is an expert marketing business that works with a small group of professionals who are experts in their field.
The boutique agency has a limitation that they aren’t as well-known in the market. Therefore, they won’t have a high reputation. The boutique agency may not have a strong reputation, but the quality and experience you receive from a boutique agency exceed expectations.

4.) Media buying agencies

Rest will be covered in videos...