No.15 ~ Selection of Advertising Agency | Location | Size | Experience | Price | Services offered |

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Selection of Advertising Agency

1.) Location
2.) Size
3.) Agency working for Competitors
4.) Image of Agency
5.) Services offered by Agency
6.) Rates Charged
7.) Financial Sounds
8.) Agency Experience

1.) Location

The advertiser will prefer that they get the best agency at the near location. Companies have to make meetings at some interval. If the agency is far from the company, then the company have to bear extra expense plus it will create a communication barrier. Companies can make good relations if they choose the nearly located agency.

2.) Size

Both large and small-sized agencies have their merit and demerit. Like large-sized agencies provide a wide range of services with experienced staff, but these agencies are costly and give less personal attention to all clients. In the case of small size agency, they cost less and provide personal attention because of less no. of clients but, they have failed to provide services like the large-sized agency.

3.) Agency working for Competitors

Advertisers should not choose an agency that is working for their competitors. For an advertising agency, both companies are clients to the agency. Agency will not prepare ads that can go against advertiser competitors because that company is also a client of the agency so, it can create conflict between agency and company.

4.) Image of Agency

Image of the company matter a lot. Advertising is like the face of the company, which represents the company brand image and products. Before selecting an agency, the advertiser should check its image, integrity, relation with the client, etc. It can be done, through the agency's past and present work, its clients, its employee, etc.

5.) Services offered by Agency
6.) Rates Charged
7.) Financial Sounds
8.) Agency Experience

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