1986 Say Hello 60"

In 1986 ADS 7 Adelaide, along with HSV 7 Melbourne, introduced the Frank Gari 'Hello' campaign to their audiences.

It was first implemented for Milwaukee in 1977 and was ultimately used in more than 120 television markets worldwide as a local campaign. While there were visually and aurally similar aspects to the Adelaide and Melbourne campaigns the jingles were different.

The ADS 7 campaign closed with the Seven Network logo and the statement 'Adelaide Proud'. This continued up until December 1987 when, as a result of ownership changes, ADS 7 joined Network Ten and SAS 10 joined the Seven Network - effectively ending the campaign.

As part of its 'Say Hello' campaign ADS 7 opened a retail outlet to sell Seven merchandise. This included the extremely popular Say Hello t-shirts and jumpers.

ADS 7 changed network affiliation at midnight on 26th December 1987 and is now ADS 10.

Andrew Heslop commenced his career at 5DN 972 in 1985.


Provided for information and education purposes only.
Copyright remains with Network Ten.