The Twenty Millionth Ford; Henry's Milestone Model A (1931)

In early 1931 Ford Motor Company was suffering from the effects of the depression. Sales were dropping and so was their share of the market.

A plan was hatched to keep the Ford brand at the front of everyone's mind and remind the world of the company's dominance in the history of the automobile.

On April 14th 1931 a Town Sedan body was dropped onto a chassis at Ford's Rouge Factory in Dearborn and was immediately put out on an 8 month tour of the United States that covered over 30 states and close to 50,000 miles.

Here's the story of that car and Ford's brilliant marketing plan that followed.

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Sources;
Library of Congress Ford Motion Pictures Archives

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