The #1 Change You Can Make To Your Website To Improve Conversions & Build Trust | Builders Ladder

Creating A How We Work Video For Your Residential Building Company With Owen, Marti and Vinnie

In today’s session, we’ll explore how video content can boost conversions on your website. Specifically, we’ll discuss how "How We Work With You" videos can build trust, establish authority, and address the five key questions potential customers often have before meeting your team for the first time.

We’ve also included a selection of top-notch examples, which you can check out via the YouTube upload or the links below!

This episode is best viewed on YouTube but is still audio-friendly.

• 00:00 Introduction.
• 02:32 The framework we will be following to help build trust.
• 08:21 The tried and tested script - “Don’t f*ck with the script” - Owen
• 13:58— Where would you use a video like this?
• 15:44 Key elements to note from the script and why they are important.
• 17:55 Where you can find the full script.
• 19:05 Example video: https://vimeo.com/237017393/1fcc040e64?

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