Stravito: Lessons in Enterprise Sales for Early Stage SaaS Founders – with Thor Olof Philogène

Thor Olof Philogène is the co-founder and CEO of Stravito, a knowledge management platform that gives organizations a secure and central hub for all their marketing knowledge and insights.

Stravito is a Swedish-based startup that was founded in 2017. The company has raised $23M to date, and its customers include brands such as Comcast, Electrolux, and McDonald's.

In this episode, Thor and I talk about the founders' story of how they came up with the idea for Stravito and have grown it into a SaaS company doing multiple 7-figures in ARR.

We also cover some interesting topics, including:

• How they spent six months validating the problem and solution without writing any code
• Lessons the founders learned on selling to enterprise customers as an early-stage startup
• Why doing founder-led sales is critical for startups and how founders can get better at sales
• How one simple strategy helped them get traction with enterprise customers (and why it's something that you should probably be doing too).

I hope you enjoy it.

🎧 Full show notes:
https://saasclub.io/podcast/stravito-...

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