Introducing Floodlight for B2B Detect Companies from Anonymous Leads in Mautic

In our Talk "Introducing free plugins for supercharging Mautic's B2B capabilities" on Day 1 of this Mauticon, we already added a totally new category to Mautic, one that people call Account Based Marketing - basically the mechanics for dealing with Companies as we now it from dealing with individual Contacts.

With FLOODLIGHT FOR B2B, we are adding the icing on the cake for this: Floodlight for B2B allows you to detect visiting companies from your anonymous visitors, without any Form being filled, and of course conscious of GDPR.

Plus we not only detect those companies, but also automatically add available data such as location, industry, size, or tech stack.

And with the help of Mautic's new Company-centric features, you can nicely filter and act on that information.

This is super-exciting stuff for all who are using Mautic in B2B!

Presenter: Ekke Guembel