B2B Buying Centers Explained

Описание к видео B2B Buying Centers Explained

http://www.woltersworld.com
The buying center in an organization is the "people" who shape and influence and purchase goods in a firm. There are initiators, influencers, users, gatekeepers, deciders and buyers. You must know the wants and needs of each of these cogs of the buying process in order to sell your product successfully to firms.
Copyright Mark Wolters 2012
ps... Caleb & Liam are back!

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