Скачать или смотреть How to Prove the ROI of Employee Advocacy (Without Vanity Metrics)

In this episode of the Social Media CX Podcast, Brooke B. Sellas breaks down how to move beyond vanity metrics and actually prove the ROI of employee advocacy.

You’ll learn the specific metrics leadership does care about, how to build a results-driven dashboard, and why tracking clicks isn’t enough. Brooke Sellas walks you through what to measure at each stage — from engagement to revenue — and gives a powerful framework for tying advocacy back to customer experience and growth.

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🧠 What You’ll Learn:
The 3 levels of advocacy measurement that matter
Why employee content often outperforms corporate posts
How to tie employee advocacy to revenue and retention
Tips for building a CX-focused dashboard leadership will love
The one challenge Brooke gives you to prove real ROI

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Whats Inside:
00:00 Show me the Money! Measuring ROI of Employee Advocacy
01:06 Why leadership doesn’t care about likes
01:36 Engagement vs. business impact: What actually matters?
02:11 Measuring advocacy’s influence on trust and brand sentiment
02:49 Connecting employee posts to revenue
04:16 Building a dashboard to prove CX and ROI impact
05:58 Running a pilot to get advocacy buy-in
06:27 Storytelling with data: From metrics to meaning
06:59 Your challenge: Track one campaign to real revenue

#EmployeeAdvocacy #SocialMediaROI #CustomerExperience #SocialCare #DigitalCX #ProactiveEngagement