Marketing Ops 2.0 – Driving commercial excellence through advanced content and campaign capabilities

Over the last few years, it has become evident that the legacy approach to content and campaign execution, which relies on individual brand teams working with their agencies, produces mediocre results with mostly simple email sends and low volume at a very high cost. Hear from leaders in the industry who have succeeded in establishing regionally and globally centralized operations that integrate campaigns with content planning, content production, review, and operations to help their brand teams execute their strategies and tactics at twice the speed and half the cost—enabling brand teams to focus their time and energy on translating customer insight into sophisticated campaigns with increasingly personalized content that drive business impact for launch, growth, and mature products.