Dude Perfect Explains Their Billion Dollar Experiment

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00:00 - Introduction
02:30 - The $100M Raise: Why Now?
06:50 - Turning Down a Full Buyout
11:15 - Bringing on a CEO
16:30 - Ruthless Prioritization and Scaling Challenges
21:45 - From YouTubers to a Media Brand
26:20 - The Evolution of Content Creation
30:00 - New Ventures and Spin-Off Channels
35:45 - The Dude Perfect App: A Game-Changer
40:00 - Dude Perfect World: The Vision
45:30 - Balancing Content and Operations
50:15 - Key Metrics for Success
54:00 - Experimenting with AI Thumbnails
57:30 - Multigenerational Fans and Legacy
01:02:00 - What’s Next for Dude Perfect?
01:06:30 - Closing Thoughts

Dude Perfect vs. Steph Curry
   • Dude Perfect vs. Steph Curry  

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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.