How to balance human experience and technology in B2B to drive growth

Discover the intricate balance between human experience and technology in the latest episode of Predictable B2B Success!

Join host Vinay Koshy as he delves into a conversation with Will Adams, the President of Tarkenton, a pioneering B2B development firm. This episode is packed with insights that showcase the delicate dance between maintaining a human touch and harnessing the power of cutting-edge technology in the B2B realm.

Will Adams brings his wealth of experience, sharing how Tarkenton navigates the challenges of long sales cycles and the crucial role storytelling plays in connecting with clients? He emphasizes the importance of empathy, highlighting the need for development teams to understand and live the client experience. Will's strategy of integrating engineers into client success hubs offers a unique perspective on fostering genuine empathy within tech teams.

The episode also addresses the pressing dilemma tech companies face: balancing rapid technological advancements with the essence of human experience. Will Adams provides thought-provoking insights on the impact of technology on younger generations and the ethical guidelines needed in our fast-evolving digital landscape.

Dive into discussions about AI, SaaS applications, and the significance of journey mapping in project plans. Learn about the necessity of a "bridge builder" in organizations to champion innovation while maintaining connectivity and empathy in user design.

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Time-stamped key moments:

00:00 In an era of advancing AI, maintaining the human element.
06:01 Complexities in integrating technology and human experiences.
07:03 Netflix documentary "The Social Dilemma" warns of technology's negative impact, especially on young people.
10:15 Ethical guidelines and regulations for design responsibility.
14:28 Struggle to navigate AI market noise and investment.
18:36 Developed software with human elements for business owners.
20:54 Database with employee operators, AI accelerates research.
26:33 Company's slow response to change disrupts outcomes.
28:09 Building innovative processes within incumbent organizations can be challenging due to resistance and the existing reward system.
33:36 Empower others by embracing failure and learning.
37:45 Leading by example, genuine curiosity, understanding others.
42:07 Engineering onboarding includes customer interaction and creating empathy.
45:47 Business mission should help, not prioritize profits.
47:02 Making a meaningful impact goes beyond profit.