Explore Japan: Sweet Revolutionary Mastering the Art of Marketing Wagashi

The delectable Japanese confectionary tradition of wagashi dates back to ancient times, featuring shapes and flavors that change with the seasons. Sanno Hiroyuki, 39 years old, is a freelance artisan who is revolutionizing the world of wagashi. His social media posts often go viral, reaching young people all across the globe. He doesn’t have his own shop, but he gets orders from overseas as well. What’s the appeal of his creative approach to wagashi? We’ll follow Sanno as he forges delicious new paths in this age-old craft.

First aired on NHK WORLD-JAPAN/jibtv on 2022/02/04.

#wagashi #explorejapan #jibtv
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