CBBE Model || Keller Model in Hindi||

Customer-Based Brand Equity, Brand Equity, Brand Equity as a “Bridge”, Making a Brand Strong: Brand Knowledge, Sources of Brand Equity, Brand Awareness Advantages, Establishing Brand Awareness, Creating a Positive Brand Image, The Four Steps of Brand Building, Customer-Based Brand Equity Pyramid or Keller's Brand Equity Model, Four Questions Customers ask of Brands, Customer-Based Brand Equity Pyramid, Brand Building Implications etc.

ग्राहक-आधारित ब्रांड इक्विटी, ब्रांड इक्विटी, ब्रांड इक्विटी एक "सेतु" के रूप में, ब्रांड को मजबूत बनाना: ब्रांड ज्ञान, ब्रांड इक्विटी के स्रोत, ब्रांड जागरूकता लाभ, ब्रांड जागरूकता स्थापित करना, एक सकारात्मक ब्रांड छवि बनाना, ब्रांड निर्माण के चार चरण , ग्राहक-आधारित ब्रांड इक्विटी पिरामिड या केलर का ब्रांड इक्विटी मॉडल, चार प्रश्न ग्राहक ब्रांड से पूछते हैं, ग्राहक-आधारित ब्रांड इक्विटी पिरामिड, ब्रांड निर्माण प्रभाव आदि।

00:00 - Introduction
01:06 - Definition of Customer- Based Brand Equity
02:21 - Brand Equity
03:45 - CBBE differential effect, brand knowledge, consumer response to marketing
05:28 - Brand Equity as a bridge
05:51 - Making strong brand-brand knowledge
07:06 - Sources of brand equity
07:53 - CBBE model explanation
09:30 - Four questions customers ask of brands
10:07 - CBBE pyramid
10:56 - CBBE pyramid for amazon
11:43 - CBBE pyramid for tropicana
12:06 - Explanation of model with 4 steps
16:02 - Application of Model
16:34 - Brand building applications
18:26 - conclusion

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