How Ixigo Became the LARGEST Rail OTA in India | Product Case Study | Scale by Airtribe (Ep-12)

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"From Rejection to IPO: Ixigo's Incredible Journey in India's Travel Industry"

Discover with us how ‪@ixigo‬ started with just ₹6 lakh became India's largest online travel agency in the train sector, managing over 50 million bookings annually. Ixigo's story is one of resilience, innovation, and strategic thinking that led to a successful IPO on June 18th, 2024.

In this video, we'll explore:

- The founders' journey from 75 investor rejections to industry leaders
- How Ixigo identified and dominated the underserved train travel market
- Strategic acquisitions and partnerships that fueled growth
- Innovative features like AI-powered trip planning and live train tracking
- The "zero-dollar marketing" strategy that went viral

Key Takeaways:

1. Unwavering resilience in the face of adversity
2. Identifying and focusing on an overlooked niche market
3. Leveraging strategic partnerships for rapid expansion

From reimagining train bookings to revolutionizing the entire travel experience, Ixigo's journey offers valuable lessons for entrepreneurs and travel enthusiasts alike. Watch now to learn how this "cockroach startup" defied the odds and reshaped India's travel landscape.

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#Ixigo #StartupSuccess #IndianTravel #TechInnovation #career #learning #topcommunity #airtribe

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