Search Engine Marketing Explained For Beginners

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Search Engine Marketing or SEM is the process of advertising your website in search results. The two major SEM ad platforms are Google Ads and Microsoft Advertising (Bing Ads). Some examples of Search Engine Marketing ads include Google search ads, Google shopping ads, Microsoft search ads, Microsoft product ads, Amazon sponsored ads, and Pinterest ads.

SEM Process:
Set Your Objective (sales, leads, branding, awareness)
Choose Your Channel
Set Your Budget
Create Landing Pages
Set Up Conversion Tracking
Target Keywords
Create Advertisements
Launch Your Campaign and Test
Optimize and Maximize ROAS