Episode 2 - How to improve sales funnel visibility? | Data to Dollars | Aryng

Did you know that to get more out of your data, you need to track less of it?

In this Episode 2 of our Data to Dollars Series, we’re diving deep on how to improve the sales funnel by understanding its flow, plugging leaks, and empowering sales teams to build real relationships that close more deals. We’re asking the hard questions about:

- How and what data to track without encumbering your sales team
- What it takes to turn incoming leads from prospect to partner
- Who the real buyers are - from decision makers to end users
- Specific strategies to reduce drop-offs across the funnel

This is for you if you’re a sales professional or an executive looking to fix a problematic sales funnel. Hear from our speakers:
- Kevin Nothnagel - Managing partner at Solas Partners and former VP of sales at Clockwise.
- Kristin Broadley - Co-founder of Excelerate Advisors and fractional risk and policy executive
- Matt Hudson - Fractional sales leader and senior director of sales

In this value-packed hour, we discussed:

0:00 - Introduction

3:05 - Overcoming visibility challenges

10:23 - Key metrics to assess sales funnels

19:18 - Segmentation and sales teams

30:30 - Reducing drop-off rates

39:24 - Top 3 takeaways

45:27 - Favorite tools

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