How to Facilitate Discovery for Brand Identity - Part 2: The Business

This is part 2 of a mini-series on how to conduct a Discovery Session for a Brand Identity project. After introductions, it's time to get into the questions. Brand Discovery is all about uncovering insights that will help you land on your creative decisions. The first set of questions revolve around having a clear understanding of the business you are working with. This includes competition, services, money, etc.

The complete Discovery slide deck, as well as study guides and examples, are included in the Strategy Course at https://agency.butlerbranding.com/str....


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