How to Facilitate Discovery for Brand Identity - Part 1

This is the first part of a mini-series on how to conduct a Discovery Session for a Brand Identity project. When facilitating these sessions, it’s best to do them live, in-person. However, with the rise in remote meetings we’ve adapted to accommodate virtual Discovery Sessions for those who request them. In this first video, I share how I typically start our sessions with an introduction.

The complete Discovery slide deck, as well as study guides and examples, are included in the Strategy Course at https://agency.butlerbranding.com/str....


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