How renegade museum tours became a multimillion dollar business

Young Americans aren’t visiting museums as much anymore, so this company is reimagining museum tours to change how we look at art.

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Visiting museums isn’t the first outing of choice for most millennials. In fact, there was a 17% decrease in museum attendance among young Americans between 1982 to 2012.

Declining museum visitors might not seem like that big of a deal at first, but these age-old institutions serve an important purpose: they preserve our history in a tangible way and offer a fun way to learn about it.

To make the experience more enticing for the millennial generation, one company is reimagining museum tours as we know them, by delivering storylines about art, culture, and history in a way that’s interactive — and highly entertaining.

Museum Hack leads renegade tours for those who don’t consider themselves fans of museums. Rather than simply relaying bare facts, the guides take an immersive approach that includes sharing art gossip and using storytelling to make the standard tour more akin to an entertainment experience.

See the full article on Museum Hack’s museum tours, here: https://www.freethink.com/shows/ramen...

This video was created in partnership with Million Stories.

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