Building Digital Loyalty Programs That Work

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Consumers today are spoiled for choice, with an endless array of options when it comes to deciding where to eat, what shoes to buy, how to pay, and how often they want a service.

A digital loyalty or incentive program can make that choice easier and set a brand apart from its competitors. In fact, the average US household is enrolled in up to 29 different loyalty programs, but only actively uses 5-12 of them. So, how do you build a loyalty program that actually works?

Listen back to our discussion with marketing, product, and data leaders involved with some of the world’s top digital loyalty programs as we explore how they keep customers coming back for more.