Скачать или смотреть Episode 4: Does Brand Search Drive Real Growth?

If you want to book a meeting with me, use the link below:
https://www.growthdynamics.dev/meeting


Should you invest in Google brand search?
It’s not a yes or no decision.
Brand search usually shows very high ROI because people already want to buy. They type your name into Google and convert. The ad captures demand it rarely creates it
That’s why high ROI often means low incrementality.

If you we to book a meeting with me, you can do so right here:
https://www.growthdynamics.dev/meeting

Links:
LinkedIn:   / charlesdet  
Website: https://www.growthdynamics.dev
Substack: https://charliedt.substack.com

Timestamps:

00:00 – Intro
00:39 – Search on Dashboards
01:50 – Non-Brand & Consideration Sets
02:53 – Google Algorithm & Ad Rank
03:34 – Incrementality Testing
05:29 – Competition
06:56 – Defense vs Cannibalization
08:05 – Outro