Improve Your Campaigns With Better Creative Copy

If you want to learn more about our Gather & Grow webinar series, head on over to our website: https://www.superside.com/lp/gatheran...

This Gather & Grow session our speakers covered the very hot topic of brand storytelling, with an emphasis on the role of copy and creative.

Purposeful branding is not just about nailing your audience targeting and using data to inform your decisions—it's about infusing your brand's personality into every touchpoint, connecting with the consumer and having a clear purpose.

In this webinar our speakers spoke all about:

1) Proper brand storytelling is all about having a cohesive message. Not only that, but your message needs to resonate with your target audience. Often, companies fall into the trap of trying to force a brand purpose onto their business—but this can come off as inauthentic (and people WILL pick up on that).

2) Actionable tips on how to infuse your authentic brand purpose into all aspects of your copy and creative. They'll also be showing real life examples from their work, including before and after samples.

If you're looking for a video where you'll learn how to better connect your brand storytelling with your creative and copy, then you're in the right place.

Information on the speakers:

Kristen King, Partner and Brand Strategist at August Strategy

Kristen King is a brand-builder and multi-channel marketer with 10+ years of global brand experience. She was previously the Director of Marketing at Stradigi AI, Global Director of Brand Development and Strategy at Aldo Group, and took on various marketing roles during her tenure at L'Oreal Canada.

As partner and brand strategist at August Strategy, Kristen and her team collaborate with a diverse set of clients to build, develop, nurture, and accelerate brands, helping them to carve our their voice, define their customer, set goals, and deliver integrated, omni-channel activations that help them achieve growth and build brand equity.

For her clients, and through her various roles, Kristen consistently leverages consumer, market, business, brand, and competitive insights to develop cut-through, connected strategies and tactics that create a consistent and purposeful consumer experience to build equity, awareness, and generate results.

Markus Botha, Head of Campaigns and Concepts at Superside

Markus Botha is a winner of multiple local and international awards for creativity and effective advertising, including One Show, Prism and AdForum accolades.

Previously, Markus worked as a Group Digital Creative Director at M&C Saatchi+Abel. He's built and led large agency creative teams across brands like Heineken, Lexus, Anglo American, and Standard Bank Limited.

Markus has a passion for enabling creativity in all its forms, from pure art to advertising campaigns and creative business solutions.