Bruce Friedrich, President of The Good Food Institute | WES 2024 Perspectives 1

Interview with the President of the Good Food Institute Mr. Bruce Friedrich on building a more equitable, ethical and efficient global food system.

Hosted by Warwick Economics Summit Talks Coordinator Vivek Venkatram

Timestamps:
00:00 Introduction
00:50 Bruce's journey founding GFI & New crop capital
3:54 Role of alternative proteins in growing nutrition demands
7:46 Trajectories for plant based & cultivated meat as well as precision fermented dairy
10:25 Role of GFI alongside key actors in this sector
14:11 Scalability, technological innovation & accessibility of alt proteins
18:21 Overcoming public hesitancy & demand gap
21:59 Alternative protein global revolution
24:28 Empowering transitions in the Global South
27:43 Conclusion