Making sense of GA4 data in BigQuery - Google Analytics 4 Step By Step

Making sense of GA4 data in BigQuery - Google Analytics 4 Step By Step
In this tutorial, you will see how GA4 data shows up in BigQuery.

If you haven’t yet integrated GA4 with BigQuery then you are missing out on the full capabilities of GA4.

Having GA4 data in BigQuery opens up a lot of opportunities for marketers. I have covered those in a pdf that I shared earlier. (If you don’t have it then let me know)

However before you can make use of what I outlined in the pdf, you have to understand the structure of GA4 data in BigQuery.

Here is a video to help you make sense of GA4 data in BigQuery.


This GA4 + BigQuery tutorial is part of GA4 live session training.

Free eBook - https://academy.optizent.com/f/13-rea...

BigQuery Course - https://academy.optizent.com/courses/...

Membership - https://academy.optizent.com/courses/...