10 Tips for Building Your Social Media Aesthetic

As a business owner, marketing strategist, or social media manager, do you sometimes wonder if your social media pages are inviting, appealing, or relatable to your audience? Do your social media profiles and content represent your brand in every way?

You're making a huge mistake if you’re not asking these questions or evaluating your social media aesthetic regularly.

But why do social media aesthetics matter? People absorb information through text and visuals, creating a mental memory of what they’ve seen and felt. Your brand’s social media aesthetic is integral to how your target market perceives your brand. Not only that, but it also influences their decision to connect and engage with your content.

Your social media aesthetic is the overall look and feel of your social media profiles. It’s not just about the headers and profile images but also the content you post on each channel. Your aesthetic encompasses all the visual content associated with your brand on social media.

Building a solid social media aesthetic is super easy when you have a robust guide like this one. This video will provide 10 helpful tips for building memorable social media aesthetics.

You don’t have to be a designer to create something great. With a template and an easy-to-use design tool like Visme, you can easily create social media graphics and marketing materials regardless of your level of design skills, regardless of your level of design skills. Get started with Visme now: https://www.visme.co/templates/

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In this video, we’ll cover:

01:20 Start with your brand identity
02:06 Research and analyze your target audience
03:02 Find your unique angle
03:38 Create a visual mood board
04:29 Outline a tone, voice and messaging identity
05:38 Create visuals in your aesthetic
07:07 Make reusable templates
07:47 Repurpose branded content
08:34 Use a content calendar
09:13 Do social listening, rinse, and repeat


To read the blog post version of this video, head over to: https://visme.co/blog/social-media-ae...