How Lead Nurturing Works (Automate!)

Automate lead nurturing: https://clickhubspot.com/3x8

Make My Persona — Free Buyer Persona Template Generator (2024): https://clickhubspot.com/djv

Chapters:
00:00 Intro
00:32 Identify the goal of your lead nurturing campaign
00:42 Create marketing goals
01:36 Create sales goals
02:17 Create buyer personas
02:49 Add personas to HubSpot
03:34 Understand each stage of the buyer's journey
04:55 Create content for each stage of the buyer's journey
05:37 Use templates and workflows for lead nurturing
06:03 Re-engagement workflows
06:23 Track and analyze workflows and nurturing success
06:49 The content types for each stage
07:17 HubSpot’s content library for lead

About HubSpot:
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.