創業的想法與轉念: 魏籤懿 at TEDxYuanZeU

一場婚變，帶著一歲的女兒從 上海返回台灣。在一無所有的狀況下，利用網拍販售二手衣賺取母女生活費。當時台灣尚無藍印花布品牌或專賣店，故大膽的利用網拍賺的三萬元來購買布料，拿著 布料 DIY 做衣裳出售。沒學過打板，就拆開母親的旗袍自學。她運用在流行服飾及家飾設計、顛覆藍染的老土形象，將藍印花布的成功推廣，造就了中國藍 Anewei 成為藍印花布設計製造第一品牌。
事業成功之外，同時她的身分也是許多勞委會、教育部青年發展署的創業講師，更在許多學校也舉辦過多場的演講，也不斷的在服飾上推陳出新，參與了許多不一樣的設計展。

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