How to Sell a Game on Steam in 2021

You don’t just upload your game to Steam and expect it to sell! You need a game plan. In this very deep and actionable talk, you will learn the basic strategy for selling a game on Steam in 2021.

Chris Zukowski (he/ him) has been studying Steam from every possible angle! He has crunched data on thousands of games across genres, watched hours of regular gamers shopping on Steam, and consulted and marketed dozens of games being sold on Steam.

From Chris's experience, you will learn the ins and outs of getting your game noticed on the world's biggest PC game marketplace. You will learn how the algorithm works, what the typical Steam shopper is looking for, and what mistakes you must avoid to give your game the best shot possible.

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About the speaker:
Chris Zukowski, Creative Director at HowToMarketAGame.com
Chris Zukowski is a game marketing consultant and strategist. He has helped a myriad of clients, from Games as a Service companies, Indie Publishers, and single-person teams, to understand their audience and communicate with them better.