How He Built a Clothing Brand in Bangalore? | Ep. #24 ft. The Indian Garage Co.

Established in 2012 by Anant Tanted, The Indian Garage Company has rapidly become a leading D2C House of Brands. Demonstrating remarkable growth, the company increased its Gross Merchandise Value from 50 Crore INR in 2019 to 300 Crore INR by 2022. They have also expanded their brand portfolio to include Hardsoda, catering to the plus-size market, and FreeHand, dedicated to women's fashion.

Students from Masters' Union had a chance to visit their manufacturing unit, warehouse, and head office in Bangalore. Watch as they unravel the story behind The Indian Garage Co. and get insights about their business

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Timestamps -

00:00 - Introduction
01:06 - Story of Indian Garage Company, manufacturing units, production & reach, D2C brand, and 25000 units a day.
02:33 - Hardsoda & Freehand, design studio, KPIs of the business, consumers, and fashion trends.
03:47 - Warehouse tour, checking standards, and protocols for tailors.
05:51 - Inventory management in the warehouse, quality check & stock fulfillment.
07:02 - System management, modern warehouse facility, 25000 units in a day, return station, and revenue breakdown.
08:39 - Rate of Return, top performing SKUs, 60,000 sq. ft floor place, and top 3 stocked items.
09:49 - Raising funds, CGTMSE scheme, and capital distributing system.
11:22 - Marketing budget, Surya Kumar Yadav, 320 crores of Revenue and Debt stock.
12:01 - Product positioning, affordable fast fashion, consumer brand, and brand expansions.