What Is Meaningful Customer Engagement?

Did you know that 84% of consumers say that being treated like a human being, not just a number or line item, is critical for winning their business?

Did you know that 70% of buying experiences are based on the way customers feel they are being understood by the brand from which they’re buying?

Further, did you know that 79% of all customers expect their interactions with brands to be personalized, not grouped together or targeting a broad group of people?

Customer engagement is not just about growing your revenue or boosting your brand’s recognition in the market. It is also about treating customers like the gift that keeps on giving. . . because, well, cared for customers do just that.

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