Psychology-Based CX: Sarah Levinger's approach EP 25

Join Jess Cervellon as she dives deep with Sarah Levinger, the genius behind groundbreaking NLP reports that revolutionize marketing strategies through emotional insights. Sarah shares her journey—starting from manual tasks to utilizing cutting-edge AI models—that has helped major brands like Hexclad, Fabletics, and Avi thrive.

Jess and Sarah discuss the importance of understanding consumer behavior, leveraging psychology in marketing, and the challenges of achieving personalized marketing at scale. The conversation is a must-listen for anyone aiming to enhance their marketing strategies and consumer experiences.

What’s inside The Juice this week?
00:00 Introduction and Sarah Levinger’s Marketing Journey
07:15 Developing NLP Reports to Enhance Emotional Insights
15:25 Utilizing AI for Efficient Consumer Analysis
21:40 Importance of Brand Experience and Customer Interaction
29:00 Challenges in Personalizing Marketing at Scale
36:50 Deep Segmentation: Beyond Traditional Demographics
44:10 Marketing Success Stories: KFC and Ogilvy’s Behavioral Science Campaign
51:35 Transitioning from E-Commerce to In-Person Engagement
58:20 The Future of Marketing: From Brand Era to Participation Era

Don’t miss this insightful episode for anyone looking to transform their marketing strategies, leverage psychological insights, and truly understand their customers.
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Connect with Jess:
LinkedIn: Jess Cervellon
Twitter: @justjessssss
Instagram: @jess.cervellon
Youtube: ‪@JessCervellon‬


Contact Sarah: http://saralevinger.co