How to Calculate FMCG Distributor Landing Price | FMCG Profit Margin | RLP & DLP after Scheme

In this video, we will discuss how to calculate the margins in FMCG/CPG industry. Whether you want to calculate Retailer Landing Price (RLP) or Distributor Landing Price (DLP), this video will be very useful. We will discuss what would be the landing price after considering the scheme as well.

If you are a Salesmen who visit the retail outlets daily, must know how to calculate the Retailer Landing Price, as the retailer can ask you to calculate the RLP. He can even ask you to tell the landing price after the scheme is considered.

01:00 Overview - Retailer Margin | Distributor Margin | Mark-up or Mark-down?
02:25 Calculate Retailer Landing Price (RLP)
04:15 Calculate Distributor Landing Price (DLP)
05:20 Calculate RLP before & after Scheme?
07:45 Average Retailer Margin & Distributor Margin in various industries?

#DistributorLandingPrice #FMCGMargins

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