Ad Stories ‘Burger King Moldy Whopper’ ft. Pablo ‘Daf’ Dachefsky

Pablo ‘Daf’ Dachefsky explains the creative process behind the Burger King Moldy Whopper, one of the greatest ad campaigns of all time, which pushed boundaries and broke all the rules of traditional advertising.

Ranked the 2nd Best ECD Worldwide by OneShow, Pablo Dachefsky is the Executive Creative Director of VML Dubai. With 29 years of experience in the ad industry, he is one of the world's most-awarded admen. Growing up in Argentina, Pablo has worked in different countries including Spain and currently the UAE. Over the years, he has been involved in a number of groundbreaking campaigns, the most notable being the The Moldy Whopper spot for Burger King, that went viral and received widespread international recognition.