Creative Stamina Masterclass | Agnello Dias

Learn how to stay motivated as a creative in the face of odds, from the legendary adman himself.

Popularly known as Aggie, Agnello Dias is considered to be one of the most influential people in advertising. A veteran adman with over 35 years of experience in advertising, he has been associated with top agencies like Leo Burnett, Lowe, and J Walter Thompson, where he served as the Chief Creative Officer. In 2006, he made history by winning India’s first-ever Grand Prix at Cannes and the first-ever Titanium-Integrated Lion. In doing so, he catapulted JWT India to the No. 1 spot in the WPP network. He went on to co-found the agency Taproot, which was eventually acquired by Dentsu.

In an illustrious career spanning decades, he has worked on leading clients, and his name features in almost every award book from the One Show, Clio and Cannes to the D&AD, Asia Pacific Ad Fest, Media Magazine, New York Festival, the Times Asia-Pacific Awards, and has served in the jury of numerous advertising award festivals. He is currently the Director and Co-founder at Spinach Experience Design.