The ONDC Model: Shaping Bharat's Digital Commerce Landscape

At the Bharat Fintech Summit 2024, the session on "The ONDC Model: Shaping Bharat’s Digital Commerce Landscape" unpacked the transformative potential of the Open Network for Digital Commerce in revolutionizing India's digital commerce ecosystem. Led by Hrushikesh Mehta, Senior VP of Financial Services at ONDC, the discussion offered insights into how ONDC empowers SMEs and promotes inclusive growth. The model emphasizes creating a level playing field through standard protocols, thereby enhancing market access for sellers and expanding choices for buyers.
Key Insights:
ONDC aims to democratize the digital commerce landscape, reducing monopolistic tendencies and commission rates thereby redistributing value more equitably.
The integration of e-commerce with fintech solutions is pivotal in offering comprehensive services, including credit, insurance, and investment opportunities.
Key Takeaways:
The disaggregation of marketplaces fosters innovation, consumer choice, and seller visibility.
The model's focus on standardized protocols and infrastructure flexibility is crucial for integrating diverse financial products and services.
This session highlighted the ONDC's role in shaping a more inclusive and competitive digital commerce ecosystem in India.

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