Usability testing 101: Types of usability testing & the benefits | Maze

Usability testing is crucial to creating an intuitive, user-centered product—by testing with real people, you can identify problems early on and improve product adoption, activation, and retention.

In this video, we’ll cover what usability testing is, its benefits, essential usability testing methods you need to know, the difference between quantitative and qualitative usability testing, and how to ensure you get valuable results each time.

Hosted by Hilary, Education Lead @ Maze, this video is part of our series exploring all-things usability testing.

Check out the full 📚 Usability Testing Guides playlist: https://buff.ly/3xj8loM

📓 Resources mentioned:
Remote usability testing: A step-by-step:    • Remote usability testing: A step-by-s...  
Beginner’s Guide to Usability Testing: https://buff.ly/3k06jXg
Essential usability testing methods: https://buff.ly/3Ijik3p
Guide to qualitative vs. quantitative: https://buff.ly/3xhZFyN

⏱️ Video timestamps:
00:00 - Intro
00:24 - What is usability testing?
01:35 - The benefits of usability testing
03:20 - Types of usability testing
03:50 - Quantitative vs. qualitative usability testing
04:05 - Quantitative usability testing
04:58 - Qualitative usability testing
06:12 - Moderated vs. unmoderated usability testing
06:26 - Moderated usability testing
07:29 - Unmoderated usability testing
08:30 - In-person usability testing
09:08 - Remote usability testing
10:32 - Wrap-up

💙 About Maze:
Maze is a continuous product discovery platform that empowers product teams to collect and consume user insights, continuously. With solutions for participant recruitment, product research, and reporting, Maze helps teams build the habit of continuous product discovery in a platform that enables everyone to run great research.

Learn more ➡️ https://buff.ly/3lwYGYY

👋 Stay in touch:
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Twitter: @mazedesignHQ
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