Four Steps to Democratize User Research

Looking to democratize user research without sacrificing quality? Join Sarah Gallant and Haley Evans, Design Researchers at League, as they share their 4-part strategy for democratizing research successfully. Discover how to educate non-researchers, create a scalable process, measure research quality and impact, and continuously reflect and iterate on your approach. Learn from their experience and gain valuable insights into empowering your team to conduct user research effectively.

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Takeaways

By democratizing user research, companies can improve cross-functional collaboration, leading to improved product quality and user-centered decision-making.
A successful democratization strategy involves educating non-researchers, creating a scalable process, measuring research quality and impact, and continuously reflecting and iterating on the process.
To effectively educate non-researchers, it’s essential to provide user research skills training, resources, and one-on-one coaching during office hours.
Creating a repeatable and scalable research process involves establishing firm boundaries, dedicating specified time for democratized research, using templates for research plans and findings, and fostering collaboration and visibility among teams.
Measuring the quality and impact of democratized research helps organizations understand the level of guidance needed, identify areas for improvement, and demonstrate the value of democratized research to leadership.
Regular reflection and iteration are crucial for refining the democratization strategy, incorporating feedback from researchers and non-researchers, and continuously improving the research process.

💙*About Maze*
Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development. Built for ease of use, Maze allows designers, product managers, and researchers to collect and share user insights when needed most, putting them at the center of every decision.

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