How Cityfurnish Is Transforming India's Furniture Business | Ep. #13 ft. Cityfurnish

Cityfurnish is a leading furniture and appliances rental brand in India, based in Gurugram. They offer a diverse range of furniture inspired by the Indian urban lifestyle and deliver it directly to customers' doorsteps. The brand focuses on providing affordable rental packages with flexible contracts and easy payment options.

Cityfurnish also offers expert delivery, installation, and elegant, expertly designed furniture across three categories: Bedroom, Dining Room, and Living Room. It was founded by Saurabh Gupta, Neerav Jain, and Vinit Jain and is known for its fast-growing presence in the rental market.

The Off-Campus team conducted visits to both the corporate office and fulfillment center in Gurgaon, as well as the manufacturing factory in Jaipur, to gain a more comprehensive understanding of how a furniture rental business runs.

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Time Stamps

00:00 - Introduction
01:36 - Journey of furniture rentals, college student's problem, family business meets new generation business, 7 metro cities, manufacturing-to-fulfillment-to-devilery service, and furniture as a service.
02:55 - Jodhpur manufacturing unit, understanding wood & moisture, furniture craftsmanship, and final packaging.
03:56 - Fulfillment center, 72-hour delivery + assembly, step-by-step process to rent and form, function, and utility.
05:21 - Funiture rental is not a sexy business, the unit economics of a product, subscription package = 65 % of gross margin.
06:42 - 40 Crores as revenue, belle queen bed - the hero product, combos, b2b living business, Bangalore as the top renting city.
07:31 - Customer service department, AI-based chat bot, warehouse facilities, and India as a value or price-sensitive market.
09:15 - Ikea as cheap furniture marketplace, refurbishment expenses and City furnish 2.0
10:21 - Opportunities in the rental space and plan of action for a new business.

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