Brands & Trust | Cold Take

In this Cold Take, Kelly O'Keefe and Matt Williams look at the currency of brands: trust.

Timestamps:
00:00 Intro to Cold Takes
00:24 Trust
01:06 Gallup Report on Confidence in Institutions
02:43 Branding Implications
05:44 John Stewart Discussion on Corporate DEI Programs
07:16 Case Studies: Volkswagen & Well Fargo
09:55 The Takeaway

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Cold Takes are quick videos on recent topics in the news and what we think it means in the business of branding. Watch more Cold Takes on our website: https://hubs.la/Q02pCjQP0

Brand Federation is a strategic consultancy for brands backed by a global network of the world's best independent strategists.

Kelly O'Keefe is a Managing Partner at Brand Federation.
Get to know Kelly: https://www.brandfederation.com/about...

Matt Williams is a Managing Partner at Brand Federation.
Get to know Matt: https://www.brandfederation.com/about...

Tags:
#trust #gallup #johnstewart #deiprograms #volkswagen #wellsfargo #brandmanagement #brandingstrategy #branding #brand #brandconsultancy #brandconsultants #brandconsulting #brandmarketing #marketing #brandmarketer #brandstrategist