What is Retargeting | Marketing Analytics for Beginners | Part-28

In marketing analytics, retargeting is how companies re-engage potential customers. Companies use Google Analytics or tracking codes to identify a criterion that can be used to develop retargeting lists. These lists identify people who had a buying intention when they visited the platform but were disturbed or distracted. Once this is done, marketing teams approach these people through different mediums that intend to bring them back to the buying platform.

This video gives an example of how Amazon uses retargeting to bring potential customers back to their buying platform. Furthermore, it discusses different stages in the customer journey and the appropriate tools that can be used to develop retargeting lists. We answer questions such as: What is retargeting? How does Amazon use retargeting? What tools can be used to gather insights for retargeting? How can marketing teams use retargeting lists to identify customers with a buying intention?

Table of Contents:
0:00 – Introduction to retargeting
0:14 – How does Amazon use retargeting?
0:31 – How to build a retargeting list?
0:41 – Tools used to filter potential customers
0:50 – Summary

You can find the complete list of videos here:    • Marketing Analytics for Beginners  

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