The Rise and Rise of Miu Miu

Miuccia Prada is one of the most respected women in all of fashion for a reason. Her incredible intellect, business acumen and design philosophy stands head and shoulders above the rest in both Prada and Miu Miu. However, since its inception in 1992, Miu Miu has stood firmly in the shadow of Prada, even being priced 40-50% less like a diffusion line might be. But recently Miu Miu has turned a corner, speaking to young people in a way Prada has never directly done, thereby carving a new market for itself in Gen Z fashion, meaning its the most relevant pseudo heritage brand on the market.

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