Service Positioning Explained || Positioning Map || Perceptual Mapping || Services Marketing

Positioning is what your consumers and potential consumers are going to think about, when they think about you. it can be your brand, your product, or your service.

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A good company must have a strategy to position themselves in the minds of its target market.

The position has to be singular, and it should not change over time. it needs to be consistent. It is possible to reposition, but changing it often is not going to help you stay in the mind of the people.

The positioning should be a positive one that is likely to drive more and more customers to you and invoke loyalty to your remaining customers.. so, before choosing your positioning, you need to carefully select exactly what is going to be the service positioning.

A unique and well defined positioning is going to be your competitive advantage. If you can set yourself apart from your competitors and successfully make people associate something positive with your services, you will be one step closer to success.

What kind of service are you providing.

Are you providing your service to a niche category with limited range of services,

Or, are your services focused on one segment of market and you provide everything that small segment wants.

Or, do you provide one service to everyone.

Or, do you go unfocused and try to provide every single service to everyone possible.

Your positioning will depend on your service focus.

You can analyse the market by using positioning map or perceptual mapping. In there, you can plot out where the companies in the market stand in respect of two separate dimensions. The beauty of this mapping system is that you can use any dimensions you want and figure out

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Timestamps:

Positioning - 0:00
Service Positioning - 1:00
Service Focus - 2:24
Positioning Map/Perceptual Mapping - 4:04
Bonus - 6:56
Outro - 7:30