Tone of Voice Copywriting Tips to Create a Memorable Brand and Drive Growth

The tone of voice in copywriting matters A LOT more than you probably think. Heck, 91% of customers want to buy from brands that are authentic.
This means you have to be unique, transparent, and most importantly yourself.

Think of tone as how you say something while voice is your brand's personality. No matter if a customer finds you on Facebook, Instagram, or somewhere else, the personality should stay the same. However, the tone will change depending on the medium and channel. For example, how you write copy for a whitepaper will be different than a casual tweet.

Read the original blog post: https://carminemastropierro.com/copyw....

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