The IKEA Effect

Описание к видео The IKEA Effect

The IKEA Effect is when we value things more if we put effort into making or building them ourselves. It's like when you assemble IKEA furniture – you feel proud and like it more because you built it. This happens with other things, too; making us like them more just because we were part of creating them. This effect highlights the emotional attachment and perceived worth individuals associate with their own work, even if the end result may not be objectively superior.

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