Introduction to Unique Visitors | Marketing Analytics for Beginners | Part-3

In Google Analytics, unique visitors are labeled as users who have visited the website at least once and are counted only once in the analytics reports. But can’t the same user use different Internet Protocol (IP) addresses and browsers to visit the site, and how are sessions other than unique visitors? Well, watch the video to find the answer.

In this video, we talk about how unique visitors can be used to track the size of the audience. We answer questions such as: What are unique visitors? How are unique visitors different from sessions? How to use sessions to build a solid customer base? How is Google Analytics used to use for tracking unique visitors?

Table of Contents:
0:00 – Introduction to visitors
0:32 – Key indicators of unique visitors
0:57 – Benefits of tracking unique visitors
1:35 – Issues with multiple IP (Internet Protocol) addresses
2:11 – Summary

You can find the complete list of videos here:    • Marketing Analytics for Beginners  

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