The Communication Gap

It was an honour to have @douglas one the Brand Master Podcast where he highlighted the importance of the gap

As creatives, we weren’t taught about the business end of client interaction

When it comes to strategy, we’re armed with so much more ammunition.

Conversations about how effective targeting can reduce marketing spend, or how differentiation offers a competitive edge…

Provides greater incentive to invest which feeds into your pricing strategy.

Are you considering business language in your conversations?

https://brandmasteracademy.com/creati...

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